Commercial Benefits & Opportunities

Innovations in fish oil refinement have produced a number of high quality product choices for food manufacturers and supplement makers - all the benefits of fish without taste, smell or risk of contaminants.

The addition of Omega-3 to food lines has had a positive, tangible effect on food sales according to many end-product manufacturers. Estimates within the industry vary, but producers who could quantify its effects generally recorded a bump in sales in the region of 5-10%.

Competitive advantage

• Economic times: Omega-3 EPA/DHA represents an opportunity for product manufacturers to differentiate themselves in the marketplace and provide consumers with added value
• Huge market for Omega-3 food products: many consumers want the goodness of Omega-3 EPA/DHA from fish oil, but they and their families don't or can't take supplements
• Market for enhanced, existing product lines: research indicates that consumers would take Omega-3 if it was in the foods they already enjoy, from the brands they trust, with the same great taste
• Fish oil is the best, most complete and bioavailable source of Omega-3 EPA/DHA
• Fish oil vs flax: flax and other Omega-3 plant sources have only ALA which is poorly converted into EPA and DHA
• Fish oil vs algae: Omega-3 from algae contains only DHA so consumers aren't getting the additional benefits of EPA
• Long term trend: the consumer trend toward healthier foods shows no sign of letting up; most analysts see it growing even stronger over the next few years

Product safety

• ONC works with fisheries who source from the Peruvian upwelling region of the Pacific Ocean where cold, deep Antarctic waters coupled with tight regulations produce one of the world's purest, richest, most sustainable fisheries
• ONC utilizes a molecular distillation refinement process for the purest, most highly concentrated EPA and DHA
• Harvard School of Public Health reported that: "Fish oils go through a multitude of processing steps designed to remove any trace amounts of unwanted compounds to the extent that consuming refined fish oil is actually safer than eating fish"

Consumer convenience

• Consumers want fish oil, containing both EPA and DHA
• Products are being marketed on the strength of delivering both EPA and DHA benefits (widening their age range appeal) - DHA is perceived to be primarily for infants and toddlers while both EPA and DHA are essential for children, teens, adults and seniors
• Consumer are looking for convenient access to Omega-3 EPA/DHA - they want it in a range of their favorite brand food products
• Parents find it much easier to deliver Omega-3 EPA/DHA to their children through food rather than supplements

Targeted health benefits

• Niche opportunities include: Heart Health, and Children's Health
• Harvard School of Public Health reported that "3 oz of fatty fish/week reduced coronary heart disease by 36% and reduced total mortality, from any cause by 17%"
• More than 14,000 studies and reports support the targeted health benefits of Omega-3 EPA/DHA from fish oil for the maintenance of heart and brain health. Current EPA/DHA research areas include inflammatory disease, cardiovascular disease, metabolic syndrome and juvenile diabetes, ADHD, Alzheimer's and dementia, certain cancers, arthritis and asthma