Media Attention & Consumer Awareness

Consumer awareness drives the growth of the fish oil market. As consumer knowledge and the desire for healthy lifestyles increase, the demand for products with Omega-3 EPA/DHA fish oil will continue to grow.

• Newly published clinical trials continually add to the more than 14,000 studies and reports that support the dietary and targeted health needs for Omega-3 EPA/DHA from fish oil
• Increasing health expert testimonials and high profile media coverage of the latest Omega-3 EPA/DHA findings have educated consumers about Omega-3 EPA/DHA deficiency and the health benefits associated with fish oil - one reason why Omega-3 tops the list of perceived nutrient deficiencies, beating out even calcium
• Consumers realize they can get the goodness of fish right from the foods they already enjoy, without a "fishy" taste or smell
• Consumers know that no single serving of Omega-3 fortified food will provide the entire daily recommended amount of EPA and DHA - just like one glass of milk won't provide them with all the calcium they need. Consumers believe that optimal health benefits are derived by the availability of a range of Omega-3 EPA/DHA-enriched food products and supplements