Market Opportunities
Market Opportunities
Omega-3 enriched foods and supplements represent a multi-billion-dollar market fueled by increasing media attention and consumer awareness, scientifically proven health benefits, and production innovations that are meeting demand for a convenient, pure, great tasting ingredient.
Research also shows consumers want Omega-3 and buy it through the leading brands they trust for quality, convenience and good taste. This unprecedented demand, along with cost effective manufacturing, is providing savvy manufacturers with the opportunity to build Omega-3 fortified product lines and reel in healthy business.
What's behind the Omega-3 fish oil market?
Top drivers for consumer market growth:
- High-profile media attention
- Increasing consumer knowledge
- Favorable demographics and a preventive healthcare trend
- Innovations in sensory, safety, efficacy, convenience and variety
- Consumer trends toward wellness, including optimum nutrition
- Strong science and R&D platform
- Innovative technological advancements
- Widening food application profile
- Targeted health benefit opportunities
- Cost-effective production
Consumer, Market & Industry Trends
