Ride the Multi-Billion-Dollar Wave
"Omega-enriched foods and beverages have entered an explosive growth phase in the global retail market," according to Packaged Facts (2009), which also forecasts Omega-3 sales to be worth about $8.2 billion by 2012. Food products containing Omega-3 have more than doubled over the past few years.
Omega-3 is also one of the top five dietary supplements. Increasingly, Omega-3 EPA/DHA concentrates are being developed as targeted health therapies for circulatory, heart, brain and mental health conditions. Purified fish oil capsules are also a convenient, effective way for consumers to get their daily requirement of Omega-3.
Fish oil (Omega-3 EPA/DHA) represents more than 80% (by volume) of the Omega-3 market (Frost and Sullivan, 2008). Most consumers - nearly 90% - associate Omega-3 with fish oil, versus flax (ALA) or algae (DHA only) sources. That's because the Omega-3 EPA+DHA found in fish oil is the body's preferred, most balanced and readily absorbed Omega-3 EPA/DHA source.
More than 14,000 scientific studies and reports spotlight the crucial health role of Omega-3 EPA/DHA from fish oil at all life stages - for brain and eye development and function, as well as maintenance of cardiovascular health.
Add a little fish to your line and catch the multi-billion-dollar wave.
